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So I’ve just come back from a sumptuous cheese feast with some clients (hi guys!), where I really couldn’t mesh better with a couple. These people get me and I’m pretty sure I get them. And I thought maybe it was time to muse a bit on “personality-based marketing” and how it’s so great not just for my business but for me as a regular old person who sometimes feels brash or awkward or unappreciated.
I’ll start in high school. I went to a really big high school in the (way way far out) suburbs of San Francisco. There were 700 people in my graduating class and something like 4,000 in the school – it was ginormous. But I always felt sorta alone. I had a few close friends but I wasn’t invited to the parties where all the cool kids were getting drunk and hooking up and all that. I didn’t have a boyfriend until senior year (and only then because I didn’t have anyone to take me to prom – he was my prom date before he was my boyfriend). I just didn’t feel that anyone understood, much less appreciated, my particular brand of weird. It makes sense to me now, but at the time it was obviously pretty disturbing. I more or less hated high school.